Building a game that people play for years is no simple task and has no
magic formula. However, in this session, Clash of Clans developer, Jonas
Collaros, takes an insider's look at the hit game's development history
and asks: what lessons can Clash teach?
The mobile, free-to-play
marketplace is rife with challenges, even for veteran developers, but,
Jonas explains, perhaps the greatest challenge is maintaining a focus on
essentials. A project's essential needs change again and again,
especially over the span of years. Exploring the "three eras" of Clash
development, Jonas reveals the specific needs, challenges, and pitfalls
they encountered along the way.
Clash developers value a critical
eye towards essential needs, eschewing project roadmaps in favor of
simply playing the game and focusing relentlessly on "what matters
most." This focused development, by extension, is what Jonas claims has
resulted in a game that keeps the interest of players year after year.